Genie

Your back office.
Now AI.

An AI team that dispatches, files, watches compliance, and gets you paid. Built for trucking companies with 1 to 25 trucks.

Book a demoStart free ›
Meet Genie

Talk to your business.

Ask in plain English, out loud. Genie knows every truck, driver, load, and dollar — and asks before it acts.

Genie is speaking…
Headsup—Jameshas1hour50ofdrivetimeleft.Dallasis2andahalfhoursout.
Built for owner-operators and small fleets

Built for the people running the trucks.

Not a dispatcher cockpit for a 500-truck enterprise. A business console for the owner who drives too.

The platform

Everything your office does.
Done for you.

One AI-native TMS for drivers, trucks, loads, paperwork, money, and compliance.

LogIQ · AvaKnow if a load pays before you book it.
$2.60net per mile after deadhead and your real cost.
Paperwork · GenieSnap the BOL. Genie files it.
Shipper · Gulf Coast Paper✓
42 pallets · 38,400 lb✓
Attached to L-2841✓
Hours of service · SageProblems flagged before they cost you.
James K.1h 50m left
Carlos P.9h left
“Swap the load to Carlos?”
Invoicing · CeceInvoiced the minute the POD lands.
Invoice #1042Ready to send
$1,225✓ POD · ✓ BOL · ✓ Rate con
Parking · AlexA spot held at every stop.
West Memphis Truck Lot
Tonight · Spot #14✓ Reserved
Profit & Loss · GenieYour number, every night.
This week$18,420 · ↑ 12.4%
MorPro Cloud

Six apps.
One business.

Every part of your trucking company has its own app — and an agent working inside it.

Operations
The TMS that runs itself.
✓Loads, dispatch, drivers, and documents in one place.
✓LogIQ judges every load against your real cost per mile.
✓Invoices, settlements, and P&L — updated every night.
AAlexCCeceworks here
L-2851 · Delta PaperLogIQ · Good load
DallasMemphis
Rate$1,350
Net per mile$1.06
DriverCarlos P. · Unit 204
Rate con✓ Attached
Load Network
Freight, direct from shippers.
✓Verified shippers post loads — no broker in the middle.
✓Ava finds lanes that fit your trucks and bids for you.
✓Opt in, and shippers can find your capacity.
AAvaworks here
Dallas → Memphis$2.84/miAva bid ✓
Dallas → Little Rock$2.21/miVerified ✓
Fort Worth → Shreveport$3.17/miVerified ✓
Parking
A spot waiting at every stop.
✓Browse and reserve truck parking near the route.
✓Alex pre-books a spot on every load.
✓Paid in-app and charged to your company.
AAlexworks here
West Memphis Truck Lot
Tonight8:00 PM – 6:00 AM
Spot#14 · 53 ft
Status✓ Reserved by Alex
Fleet Health
An AI mechanic in every truck.
✓Fault codes straight from your Motive or Samsara ELD.
✓Diagnose with AI in seconds — in plain English.
✓Nearest open bay and quotes, before you call anyone.
GGenieworks here
Unit 207CriticalSPN 521940 · FMI 12
AI MECHANICCoolant temp sensor failureSafe for 12 mi · Rock City Truck Repair, 6 mi · $1,840
Compliance
Audit-ready. Always.
✓A live FMCSA pulse on your DOT number.
✓Driver files, medical cards, DataQs, and audits.
✓Sage flags exposure before FMCSA does.
SSageworks here
AuthorityActive
InsuranceOn file
Unsafe drivingLow
Open issues1
Teams
Every task on one board.
✓Boards for maintenance, onboarding, and billing.
✓Agents create cards that wait for your approval.
✓Chat with your office and drivers in one place.
CCeceAAlexworks here
Needs approval
Repair payment · Unit 207 · $1,840
Done
Tires · Unit 204
DOT inspection · 201
Genie Suite

Six specialists.
Zero hiring.

A dispatcher, an ops manager, a bookkeeper, a compliance lead, and a researcher — led by Genie, on shift 24/7.

G
GenieChief Executive
A
AvaLoad Negotiator
A
AlexOperations
C
CeceFinance
M
MiaKnowledge
S
SageCompliance
G
Genie
A
Ava
A
Alex
C
Cece
M
Mia
S
Sage
G
GenieChief Executive · on shift 24/7

Reads your whole business every morning — loads, cash, trucks, drivers — and tells the team what to do next. You get the decisions, not the busywork.

PLUGS INTO
NextMSMorPro DirectSpottyLINQAiMechanic
6:00 ambrief lands daily
5agents it directs
WORKFLOW · MONDAY 6:00 AMRunning
1
OperationsReads 14 weekend loads and 3 trucks’ ELD logs
2
LogIQFlags Unit 207’s backhaul at $0.31/mi net — too thin
3
Load NetworkHands it to Ava: find a better load out of Memphis
4
Genie SuiteSends you a 3-line brief with one decision to approve
✓Brief in your inbox before coffee.
Try LogIQ

Is this load worth it?
Find out in a second.

The same math MorPro runs on every load: deadhead included, measured against your real cost per mile and a $0.55 profit target.

✓ Good load
$1.00net per mile, all-in
All-in $/mi$2.87
Est. profit$471
Minimum rate$1,138
AClears your $0.55 target. I would book it — want me to bid?
Try FuelIQ

Stop paying the next pump.
Fuel where it's cheap.

FuelIQ breaks every load into state-by-state diesel prices, then sends your driver to the cheapest network-discounted stop on the route.

Route
California245 mi · retail$5.29/gal
Arizona390 mi · retail$3.69/gal
New Mexico375 mi · retail$3.49/gal
Texas425 mi · $3.39 retail, network discountFuel here$2.84/gal
Saved on this load
$217vs. paying retail wherever the tank runs low
Gallons221
Fuel cost$627
Cost / mile$0.44
Across your fleet, per year$83,097At 110,000 miles per truck
GSkip the retail pumps. Fill up in Texas at $2.84 with your network discount. I sent the stop to your driver's app.

Sample retail prices and a $0.55/gal network discount for illustration. In the app, FuelIQ uses live state averages.

MorPro Cloud

One login for the office.
One for the road.

Owners run the business from MorPro Cloud. Drivers get their own launcher — loads, documents, pay, truck health, and Genie by voice.

9:41
On duty
DROP-OFF
Kroger Distribution CenterMemphis, TN · Wed Oct 15 · 2–6 pm
ETA 2h 44m142 mi$2,450
Mark Delivered
Search MorPro
JO
FuelDiesel near me
NavigateApple Maps
PlacesDriver-sourced
2MessagesDispatch
GenieAI copilot
Your trip, on the mapNext stop, ETA, pay and one-tap Mark Delivered.
$3.59$3.49$3.71$3.42$3.65
9:41
Where to?
FUEL STOP
Love’s Travel Stop #612I-40 Exit 260 · West Memphis, AR
Love’sDiesel $3.42On your route
Navigate here
Search MorPro
JO
Cheapest diesel on your routeLive prices at the truck stops ahead.
9:41
Hands-free · Driving
Genie is speaking…

You’ve got 1 hr 50 left. I found parking at Exit 260 — want me to hold it?

P
Love’s · West Memphis38 mi ahead · 6 spots open
Hold it
Talk to Genie, hands-freeHours, parking, fuel and dispatch — just ask out loud.
For your drivers
Drivers get their own launcher.Loads, documents, pay, truck health, and Genie by voice — right on their phone.
OperationsLoads, documents, pay & fuel
My TruckHealth & AI mechanic
ConnectFind work & get hired
GenieAI co-pilot, voice or text
MorPro OS

Six products.
One operating system.

Every product shares one verified record, so each one makes the others stronger. Tap any piece to see what it does and what it plugs into.

MorPro OS
NextMS TMS
MorPro Connect
MorPro Direct
Spotty
LINQ API
Genie
NextMS TMS· forcarriers

Run the whole trucking business.

Loads, dispatch, invoicing, settlements and IFTA in one place — with Genie and the AI team doing the office work around the clock.

PLUGS INTO
MorPro Connect — fill an empty seat with a verified driver›
MorPro Direct — book shipper freight with no broker›
Spotty — park every truck on the route›
Explore NextMS TMSSee how it all connects ›
The MorPro Network

Stay independent.
Get found.

Opt in, and shippers looking for verified capacity on your lanes can find your trucks. Your business, trucks, and customers stay yours.

1
Shipper posts a loadDirect, on the open network
2
LINQ checks every carrierAuthority, insurance, safety — live
3
Matched to your empty truckOnly verified trucks on that lane
4
Booked directNo broker. Rate con + escrow in seconds
Shipping freight? Find verified capacity ›
Shipper requestjust now
Dallas → Memphis · Dry vanDelta Paper Co. · 42,000 lb
Looking for verified capacity
T-204Empty in Dallas · 6:40 PMVerified ✓ · visible on this lane
1,284matches today
Why MorPro

Not another TMS.
A team that runs it.

Most trucking software gives you screens to fill out. MorPro gives you agents that do the work.

MorProTypical TMS
AI agents that take action, not just answer✓–
Talk to your business by voice✓–
Parking, compliance, and maintenance in one login✓–
Judges every load against your real cost per mile✓Add-on
Built for 1–25 trucks from day one✓–
Optional network that brings shippers to you✓–
Who it's for

From your first truck
to your twenty-fifth.

Blue Freightliner Cascadia with a 53-foot dry van
Cascadia 126 · 53′ van
1 truck
Owner-operatorsGenie runs the office while you drive.
Three Cascadia trucks in orange, blue and green
Mixed small fleet
2–10 trucks
Small fleetsDispatch, paperwork and pay in one place — no back office to hire.
Six violet Cascadia trucks in formation
Fleet in formation
10–25 trucks
Growing fleetsAdd trucks and drivers without adding chaos.
We move your dataBring your loads, drivers, trucks, and customers. We help you import them.
Driver app includedDrivers get loads, upload paperwork, and talk to Genie from their phone.
Real peopleTalk to someone who knows trucking, not a ticket queue.
Free to startPriced per truck when you grow. No per-seat fees.

Questions? Answers.

Genie is your AI business partner, built for trucking. Ask it to dispatch loads, read paperwork, watch hours of service, draft invoices, or tell you what a truck made today. It asks before it acts.

MorPro

Run your trucks.
Let Genie run the office.

See your own day run by your AI team — on your lanes and your trucks.

Book a demoStart free ›